Many online marketers focus their marketing efforts on acquiring

new customers and building their lists. After all “the money is in the list” right?
Many marketers however, successfully get subscribers to signup, then forget them
Until it’s time to sell again. Your subscriber base should be treated with some respect.

These are people who have already done business with you

and are much more likely to buy again if they have a good “shopping” experience.

This is so important - especially if you’re a new marketer trying to build your online business

and reputation.

Too many businesses fail to follow up with customers after an initial sale.

It can be as easy as sending an automated email 2 days after the purchase

stating “I hope you’ve enjoyed your download”; “if you’re having trouble with your

product, please visit our blog/support page for assistance” or offering a free tool or

service that relates to their purchase as a value add. This will come as a pleasant

surprise to your customers!

Of course directing them to your blog or website may generate more sales if you have other

products on offer.

Your customers have already made a purchase from you so you know that you had an enticing

product and they are willing to whip out their credit card. The main goal is do not drop the ball!

That’s it. Just communicate with your paying customers by offering followup

service, tips and helpful advice and you will be reassuring your customers that

you are a serious business owner.
This will surely put you in good stead when it comes time to sell to your

subscribers later on. They already know that you’re reliable & they won’t hesitate

to buy from you again!